The Customer Journey
Customer satisfaction is at the top of our agenda, we want to see our customers coming back, time and time again. We can only achieve this by delivering a truly memorable experience. That’s why we place such a big emphasis on the quality of our service supported by our work environment and range of products.
We really take time and care getting to know our customers so we can meet their individual needs. This means having attractive stores that draw people in. It means being warm, welcoming, friendly and helpful at all times. It means listening, understanding and being empathetic to our customer’s needs. It means delivering the highest standards of care and offering thoughtful advice on choosing exactly the right eyewear solutions along with excellent and attentive after care.
The journey starts with a warm welcome to our customers when they arrive in store. During the eye health screening process we have an ideal opportunity to find out about our customers’ needs before they have a thorough eye test with one of our experienced Optometrists. Once the test has been completed, the Optometrist will hand back over to the retail team to ensure that the customer gets exactly what they need. Actively listening to our customers is key at this stage of the journey. We have a responsibility to ensure we offer honest, thoughtful advice and expertise on eyecare solutions.
We set out to make our customers look and feel great at every point of the customer journey. Why not join us and express your commitment to our brand and our customers.