The eyecare industry is always changing. Over the years,
we’ve seen the introduction of new eye care treatments and products in stores.
The customer experience has become all the more important and at Vision
Express, we’re always ready to adapt to any market changes to help us move
forward. We spoke with one of our Divisional Ophthalmic Business Partners,
Chris Froment. He shared his insights on the current state of the eyecare
profession and what the future of the industry holds for Optometrists.
Today’s eyecare profession
“I think it’s in a good place. COVID has made us step back
and look at our practices and decide what is necessary for us to do our job,
and what we were doing because we thought we had to do it. I think the industry
is changing a bit. We’re using lots of new products, like contact lenses for
kids who might be short-sighted. We’ve never run with that before but that’s
come up recently and we’re starting to put that into stores.
We’re also focusing on multi-focal contact lenses. There’s a
lot of people who didn’t wear contact lenses before who are now interested in
wearing contact lenses. We’re now becoming an industry where we talk to our
customers more and we listen to what they want, and we often have products that
can help to make their lives better – and make their vision a lot better.”
There’s no doubt, then, that the eyecare profession is
shifting to focus on personalized care, and delivering products and services that
are directly tailored to the patient’s needs. It’s a profession that is responding
to the market and when asked about what the profession was like before
COVID-19, Chris had this to say:
“I think there was a lot of desire to modernize the
profession, but we were going at such a pace that we needed to take stock. I
think weirdly, the break with COVID gave everyone the opportunity to look at
where we want the profession to go. It’s an exciting time to be in the
industry.”
Paving the way for the future of optoms
Despite some of the challenges in recent times, Vision
Express has still been able to train and support our colleagues, especially our
Optometrists. We’re always keen to support the ongoing success of our
staff and provide rewarding career opportunities.
“The last couple of years have been strange as we haven’t
been able to get in a room with people, but we’re doing far more conferences and we’re about to have a
professional roadshow that’s going round in four different locations. It’s the
first opportunity a lot of us will have had to get in a room together, and it’s
nice to talk to our colleagues in Vision Express. Optoms and Optometrists are
often very isolated. We’re in a room on our own, but actually, this is an
opportunity to meet up and discuss how we want to work and do things.
While we spend most of our day in a room with our patients, Optometrists
at Vision Express offer far more than just an eye test room. We regularly
connect with our colleagues to create an engaging and memorable community. Our
interactive CET portal keeps our professionals up to date with all the latest
clinical developments and research, so they’re always well-informed. This helps
our colleagues perform even better and provide better customer service.
“We’ve been doing training for when we bring in new
products. We’ve been training for MiSight eye lenses, we have stores with OCT,
so we’ve been doing a lot of training around that. We’ve also done quite a bit
around optometry development and the different things we can offer, and one of
the big things is optom Store Management. I’ve been an Optom Store Manager in
the past, but it’s now
something that is a recognised career path within Vision Express. The role
offers you the chance to really look at your practice and the business, and see
where you can improve things and the direction you want to take your practice. There’s
a lot of thought around what we can offer our optoms that’s a little bit
different and keeps them happy, and offers progression and support.”
Career development
As we move into the future and the demand for skilled Optometrists
continues to rise, professionals in this industry will need to make sure they
keep learning and take advantage of their network. At Vision Express, we’re
hosting conferences and events to allow optoms to network with each other and
to keep up-to-date with the industry. Speaking about our conferences, Chris
said:
“We’re in four locations. There’s London, Manchester,
Birmingham and Dublin. At those [conferences], optoms from around the regions
close-by or nationally can go along and they’ve got a multitude of these career
development points. It’s a really good opportunity to learn new things about
the industry and what things are changing in the workplace. It’s also the
chance to meet up with other optoms. We do peer discussion groups, so you’ll talk
about different ways of working. It’s a great opportunity to learn and develop
your professional skills.”
What’s next for the eyecare industry?
“I think opticians will still be really important. I think
having someone that people can talk to, I don’t think will be replaced by
robots very easily, but I think the role of technology is going to be really
important in the future. There are some wonderful bits of equipment, but the
human element of optometry is real. We need to make sure that we are still skilled
and leading professionals, but I think the challenge is our opticians are very
centred around different universities, and certain areas are struggling to fill
optometry vacancies.
We need to be a bit smarter as an industry to get people
where they need to be to support communities that need optometry. The big
challenge is getting the right level of optometry around the country so people
aren’t travelling miles and so they can get a really good eye test from their
local optician without having to wait weeks to do it. We’re looking for
different ways to improve the quality of optometry and bring that quality to
the masses.”
At Vision Express, we’re always looking forward to the
future and thinking about ways we can improve our customer service and products.
We’re focused on giving the best eye care service to our customers and helping
our Optometrists thrive.
Are you looking to drive your career forward?
We take great care of our optometrists and make sure they’re
comfortable and feel supported at every stage of their careers. We always make
sure we’re up-to-date with the latest changes in the eyecare profession to help
us deliver an outstanding service. The future looks bright for the eyecare
profession. If you’d like to find out more about our Optometrist roles, take a
look at our jobs and contact us to find out more.
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