Marketing Manager - Bookings

Job Description

We’ve got an exciting opportunity for a Marketing Manager focussed on Eye Test Bookings to join our Marketing team here in our store support centre in Ruddington, Nottingham. As our Bookings Marketing Manager, you will be coordinating the analysis of store appointment diary optimisation, all online and offline booking media channel performance and online booking journey conversions to identify areas of under performance in the journey.

What can you expect from the role?

As  Marketing Manager - Bookings you will be responsible for providing insights and recommendations to stakeholders in relation to trends and patterns in online bookings, website traffic, and conversions, using a combination of standard reporting packs and ad-hoc analysis primarily via Google Analytics. You will also be responsible for:

· Coordinating all related commercial projects which affect the booking journey between digital/global development teams, local store operations and marketing.

· Working with the central store operations team to review and monitor store diary set-ups ensuring full compliance to deliver maximum available booking capacity for online appointments.

· Monitoring the website at each stage in the online journey for changes in bookings behaviour and customer conversion, you will investigate causes and resolution with all local cross functional and global support teams.

· Developing opportunities for testing improvements, writing proposals and championing these through the Digital CRO and global website development teams.

· Seeking out best practice in online booking journeys to influence the development agenda and improving the booking experience for our customers.

At Vision Express we win together, so all our colleagues have a role to play in making our customers and colleagues feel special. It is up to you to bring our brand to life and be involved in shaping our success.

You can expect a busy but high achieving environment with a purpose, culture, and values to match, where everyone is working towards the same goal: creating joy in vision for our colleagues and customers.

About you

We are looking for a commercial minded individual who has great organisational skills and has good experience of using google analytics. You will need to be proficient in all Microsoft Products, with the ability to analyse different types of data and be customer orientated. Having previous experience of working for a retailer would be advantageous to your application.

We know you matter and that is why it is our commitment to make this a job you enjoy by recognising your achievements and encouraging you to be involved in shaping our success. Our game changing leaders will support your career with excellent training and development opportunities, there are limitless horizons.