Job Advert: Brand Manager
The future is yours for the taking
The future is uncertain – unless you’re with a company that’s always investing in it. That’s because at Vision Express, when it comes to sight, we take it seriously. We’re confident in our capabilities, thanks to our unmatched technology, countless opportunities for growth and the backing of EssilorLuxottica, a global leader in the eyecare industry.
Join us as a Brand Manager, for our David Clulow brand and help shape the future of eye care marketing and make a significant impact on our brand and business growth.
The Role
We're seeking a dynamic Brand Manager to develop data-driven marketing campaigns for David Clulow. You'll implement the EssilorLuxottica brand calendar to drive eye test bookings and attract new customers. As the brand guardian, you'll support the rollout of a new brand proposition, manage local marketing for new and underperforming stores, and be the main point of contact for all brand-related matters.
You'll lead the annual marketing calendar, ensuring alignment with our banner strategy and consistent delivery across channels. You'll create campaign briefs, lead project meetings, and ensure integrated media and creative execution. Your role will involve developing new propositions backed by data and insights to drive brand consideration, acquisition, and loyalty.
You'll manage the marketing budget, ensuring accurate forecasting and reporting. Leading the team, you'll coach and mentor the Assistant Brand Manager and in-house Graphic Designer. You'll collaborate with global teams to optimize media plans and maximize ROI, manage the creation and distribution of customer-facing sales tools, and develop high-impact brand initiatives. Driving online eye test bookings through PPC, SEO, affiliates, and conversion rate initiatives will be key.
You'll ensure campaign messages are integrated into CRM programs, create supplier-funded marketing activations, and build the brand to enhance awareness, consideration, and advocacy. Supporting new store openings, refurbishments, and local marketing activities, you'll gather feedback from store colleagues and Regional Managers to optimize marketing activities.
What will you bring?
- Proven experience in brand management and marketing.
- Strong analytical skills and data-driven mindset.
- Excellent project management and leadership abilities.
- Ability to work cross-functionally and globally.
- Creative thinker with strong communication skills.
Our Benefits
- 33 days’ annual leave including bank holidays (pro rota) – this increases with length of service. Plus, the opportunity to buy or sell holiday
- Free annual eyewear & discounts for your family & friends
- Competitive pension scheme
- Flexible lifestyle benefits, such as Gymflex, dining cards, discounted travel, experience days and discounted bicycles through our cycle to work scheme.
- Flexible health related benefits, such as Health Cash plan, Additional Life cover, Critical Illness cover and Dental Plan
- Free parking for on site at
- Access to Leonardo – EssilorLuxottica’s learning platform.
- Opportunities to get involved in the OneSight EssilorLuxottica Foundation